New York    
New York anchor calls press briefing arranged by Sound Solutions "a master's class in public relations..."

Batavia Business  
Public Relations: What It Is and How It Works
By Starr McCaffery, Sound Solutions, Inc.


ANRs offer short, simple way to keep message on track
By Celeste Altus 

...Cost is another issue. ANRs are cheaper in many ways, says Starr McCaffery, principal of Sound Solutions. 'It can be more cost-effective for me to manage the ANR production process - even with its related out-of-pocket costs - than individually pitch a number of radio stations, programs, or networks,' she notes. 


Anticipating problems, possibilities is key to trade show glory
By Hamilton Nolan
 
...the media itself has to be kept happy. Starr McCaffery, who managed the pressroom at the huge Radiological Society of North America show for several years, recommends adding extra staff, extending hours, and building private interview rooms to keep the press on-site and working. "By working with the exhibitors," she says, "we are able to have the media where we'd like them to be, when we want them to be there."